We have finally reached the last part of our series on designing a crochet pattern! After editing and finalizing the design, I am excited to announce the release of the Chinese Money Plant crochet pattern. In this blog post, I will explain my process for releasing crochet patterns, how I generate excitement around my pattern launches, and provide a sneak peek at my newest creation. If you haven't done so yet, I encourage you to check out Part 1, Part 2, and Part 3 of this series for a comprehensive understanding of the entire design process!
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Marketing Plan
Marketing Timeline
2-3 Weeks Before Release - Before I release my new pattern, I’m excited to build anticipation and spread the word. One way I do this is by sharing behind-the-scenes insights into my designs on Patreon before I post anywhere else. If you want to be the first to learn about my patterns, consider joining my Patreon community! Additionally, I post a tester call for pattern testers. Usually, I start gathering testers 2-3 weeks before the official release. Announcing a tester call on social media is often one of the first ways I inform my followers about an upcoming pattern.
Day of Release - On the day of the release, I make a post across all my social media platforms to announce the new pattern. This post typically includes either a photo or a video of the design along with information about the pattern. Additionally, I send an email to all my subscribers, providing them with details about the pattern release. I often like to use my pattern testers as well, asking them to share their plants on social media to help spread the word!
After Release - After I release the pattern, I will continue to share content related to it. I don’t want to simply release it and move on! I plan to frequently post updates and new ideas regarding the pattern, showcasing the design for years to come.
Social Media
Content Ideas:
- Behind the Scenes - I enjoy sharing behind-the-scenes insights into my design process and the details of my patterns, which is similar to what I am doing right now. This may include a video or photo showcase of my crochet design process.
- Design Inspiration - All of my designs are inspired in some way, and I share with my followers how I was inspired to create each crochet pattern.
- Photos or Videos of Finished Design - This is likely the simplest type of content for me to create. I take photos and videos of all my designs, which makes it easy to post on social media. I try to showcase different angles, components, and decor options for each design.
- Pattern Tester Photos - During the pattern testing process, I request that testers send me photos. I enjoy sharing their photos on social media!
Watch While You Crochet!
Creating Listings
For every pattern I release, I write a listing description full of keywords to capture the attention of potential buyers and provide essential information about the pattern. I believe it is important to offer as many details as possible to help buyers determine if the pattern is suitable for them. My listing descriptions always include the skill level required, materials needed, any disclaimers, download instructions, and relevant terminology. Here is a template I use for all of my pattern listings!
Keywords in my pattern listings are extremely important! If you're not familiar with keywords, they are essentially words or phrases that match what people are entering into search engines. I typically spend some time researching common terms and phrases that people search for on Etsy or the internet related to my crochet patterns. For example, for the Chinese Money Plant crochet pattern, I identified several relevant keywords: crochet plant pattern, crochet amigurumi pattern, crochet pilea, and house plant crochet pattern.
Pattern Release
I am thrilled to announce that my crochet pattern is ready for release! I'm excited to share the Chinese Money Plant crochet pattern with you all. Thank you for following along as I designed this pattern! If you're interested in crocheting it, you can find all the details below, along with a link to purchase. Use the code MONEYPLANT to receive $1.00 off the pattern on my website, here!
Chinese Money Plant Pattern Details
Believe it or not, the inspiration for this design sprang from a cozy plant blanket that a family member lovingly gifted me for Christmas. The blanket features the enchanting Chinese Money Plant (Pilea peperomioides), which hails from the Yunnan Province in Southern China. This remarkable plant is easily identifiable by its striking, round leaves that resemble coins. Their vibrant green color and unique shape add a refreshing touch to any space, making the plant both a delightful visual element and a symbol of prosperity.
Difficulty Level
Intermediate
Size
Approximately 7 in (18 cm) tall by 3.5 in (9 cm) wide
Materials
- Premier; Basix Worsted; size 4; [100% acrylic; 359 yards / 328 m per 7oz / 200g skein]; buff, fern, mahogany, pecan, white; 1 skein
- F-5 (3.75mm) crochet hook
- Stitch markers
- Scissors
- Yarn needle
- Washable pencil/pen
- 4 in (10 cm) by 4 in (10 cm) piece of cardboard
- Polyester fiberfill stuffing
- Wire cutters
- 48 in (123 cm) of 18-gauge green floral wire
- Hot Glue
- Hot Glue Gun
For links to certain materials: https://tinyurl.com/FavoriteMaterials
Skills Required
Basic crochet stitches, bobble stitch, crocheting in the round, color changes, magic ring, increasing, and decreasing
Abbreviations
- BLO - back loop only
- bo - bobble stitch
- ch - chain
- dc- double crochet
- dec - decrease
- FLO - front loop only
- hdc - half double crochet
- inc - increase
- invdec - invisible decrease
- mr - magic ring
- sc - single crochet
- sl st - slip stitch
- st(s) - stitch(es)
- yo - yarn over
- [ ] - repeat the directions between [ and ] as many times as stated
- ( ) - the number of stitches at the end of each round
Gauge
30 sc by 5 rounds = 2 in (5 cm)
Work rounds 1-5 of pot and measure across diameter.
Pattern Notes
- This pattern are worked in continuous rounds.
- Mark 1st stitch of each round, moving marker up each round.
- Finished size may vary based on yarn, hook size, and tension.
- Using a "yarn under" method when working in rounds creates a tighter stitch.
- Ch 1 does not count as a stitch.
- Change Color: to change color, insert hook into stitch and pull up a loop; complete the stitch by pulling the new color through both loops on the hook.
Instructions
Purchase the full PDF instructions here: PDF Pattern
FTC Disclaimer: This blog post contains affiliate links, meaning when items are purchased through those links, I receive a small commission. Thank you for supporting me and my business!
